12th – 15th March 2018
The Hilton Glasgow, UK

Aoife Burke

Head of Customer Contact Enablement
AIB
With 13 years experience across a variety of roles within Customer Analytics, Aoife is responsible for the development and deployment of all inbound and outbound marketing campaigns and regulatory contact across AIB Bank. She leads a team of highly skilled analysts in deploying a data-driven contact strategy which generates tangible business value and outcomes whilst also maintaining a keen focus on continuously improving efficiency, effectiveness and customer experience.


1:55 PM Case Study: Marrying CX with Operational Excellence: Reimagine and reengineer your business and customer processes to delight customers

  • Streamlining customer contact processes to improve speed and personalisation across different channels
  • Developing a process ownership model  for end to end customer satisfaction
  • Focusing on customer journeys for both inbound and outbound customer contact 



Check out the incredible speaker line-up to see who will be joining Aoife .

Download The Latest Agenda